What I do

I design bold, digital-first experiences, from campaigns to digital experiences, set design and photography. Think of me as a creative all-rounder who makes ideas look (and feel) unforgettable.

My background

Born in South Africa, now based in Vienna for the last 5 years, Ive spent 10+ years in design: from co-founding a boutique agency to shaping global campaigns at Adidas.

My approach

I like design that feels alive. I listen, experiment, and mix strategy with play, creating work thats stylish, smart, and built to last. My toolkit spans digital design, UI/UX, 3D design, photography and photo editing but my real skill is bringing energy and enthusiasm to every project I touch.

Career

[2015 to 2017] Co-Founder & Designer, Studio Collective

[2017 to 2020] Freelance Graphic Designer

[2019 to 2020] Lead Graphic Designer, Kärcher South Africa

[2020 to 2022] Digital Designer, Adidas

[2022 to 2025] Senior Designer & Art Director, Adidas