Adidas: Berlin Marathon

Brief

As Art Director, I led the creative development for the adidas Running App’s 2023 BMW Berlin-Marathon campaign, one of the world’s most iconic races.

I directed the overall campaign concept and execution, from branded training content and event activations to a premium in-app experience that engaged runners worldwide.

Client

adidas

Deliverables

Creative Campaign

Year

2023

Work

Art Director

Execution

My role included shaping the visual identity, guiding copy and design direction, and collaborating closely with cross-functional teams to ensure a cohesive, high-impact experience. The campaign generated record engagement with 327K virtual race sign-ups, 13K new members, and over 3.4M digital out-of-home impressions, setting a new benchmark for global participation.

Campaign Supporting Header (In-APP)

App Store Pages (ASO)

Virtual Race Thumbnails

In-App Mobile Pages

Using adidas’ in-house tool LATTE, I designed and built a custom campaign page for the BMW Berlin-Marathon within the adidas Running App. The page delivered a premium, immersive experience by combining localized content, dynamic animations, hype videos, and an interactive raffle that connected runners worldwide.

For this campaign, I also introduced an enhanced in-app experience that extended beyond training and race-day features, seamlessly integrating storytelling, interactivity, and commerce. From UX flow and UI design through to build and launch, I led the full end-to-end execution of the Berlin Marathon page, creating a one-of-a-kind digital race experience for the global adidas Running community.