As Art Director, I crafted the entire campaign identity, from concept to final rollout. Drawing inspiration from the rhythm of breath and movement, I developed the visual system, typography, and overall art direction, using light, motion, and textures to create a sense of calm energy. The campaign visuals evolved across two phases: before the new year, the palette reflected the warm tones of a setting sun, while after January 1st, the colours shifted to sunrise hues, symbolising renewal and fresh energy.

AI-generated imagery was blended with photography to give the campaign a modern, distinctive edge, while digital assets, app store optimization, and in-app experiences were designed to feel cohesive and immersive.

The result was a holistic visual language that invited runners to “Find Your Rhythm” balancing performance with wellbeing, and connecting everyday activity to a deeper sense of flow.